This branding project is also about the harvest and the difficulties you find to do it in Priorat. Sometimes what you see clear, suddenly becomes a bit blurry. Always inspired by Spain’s rugged interior, and small villages where family is close by and you share moments with them around the table. Those… table talk, share wine, play cards and win the coins you bet this day. This is what PRIMAS is about, is caring and sharing moments with family at the grandparent’s house.