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Domingo is a creative studio based between Barcelona and Buenos Aires, creating brand worlds, concepts, and systems for projects that need to live with clarity, character, and depth.

who we are

Domingo was founded in 2020 from the shared vision of its founders, shaped by hospitality, consulting, creative culture, agency work, and the experience of having been on both sides of the process. It began with a clear intuition: something in the design industry was missing. Too often, things looked beautiful from the outside, but did not understand how a brand, a space, or a business actually lives once people begin to inhabit it. That is where Domingo exists: between imagination and real life.

what we do

We create worlds and imaginaries that later become concrete expressions: a name, a visual language, a website, a campaign, a product line, a retail space, or a way of speaking. Our work moves across brand strategy, visual identity, websites, editorial systems, creative direction, interiors, social media strategy, and content production.

how we think

We do not believe in imposing a style. We believe in finding the deeper logic of a project: what it means, how it behaves, what atmosphere it carries, and what kind of community it can gather around it. A brand is strongest when the vision, the instinct, and the DNA behind it are part of the process from the beginning.

Domingo studio — team and creative work
Domingo studio — team and creative work
Domingo is a day well spent: time to let things unfold, savour life a little longer, and feel that there is nowhere else you need to be.
Domingo studio — team and creative work
Domingo studio — team and creative work
Domingo studio — team and creative work

how we live

Our thinking is fed by research, conversation, and constant observation. Inside the studio, we hold weekly rounds of references: images, spaces, products, gestures, ideas, and signals of what is changing. We cook in the office, music is usually playing, and we like receiving people in situ. Around the table, ideas become clearer; projects become less abstract; brands start to feel like something people can inhabit.

how we share

Our practice also lives beyond the studio. We teach Brand Identity at BAU, curate at Brother Barcelona, and have shared our work and thinking at spaces such as Blanc Festival and First Round. We like knowledge when it moves: through classrooms, conversations, workshops, talks, and the generous exchange of ideas.

why domingo

The name Domingo comes from a state of mind: time held with intention. Long lunches, generous conversations, slow afternoons, and the feeling that good things rarely come from rushing. That sensibility guides the way we make: thoughtful, precise, warm, and never emptied of feeling.

Let’s give form to what your brand is becoming. ↗