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Identity

Atelier 278

A visual identity project for Atelier 278 in London (2023), built to give the brand a clearer and more recognizable presence.

Identity

Atelier 278

Furniture / London / 2023

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We gave Atelier 278 a language for its essence, rooted in its context and reinterpreted through a contemporary lens.

Creative direction / Brand system

The Challenge

The project translates strategy into a visual language with enough structure to stay consistent and enough character to feel specific.

The Adjustment

The project translates strategy into a visual language with enough structure to stay consistent and enough character to feel specific.

The Brand Promise

The project translates strategy into a visual language with enough structure to stay consistent and enough character to feel specific.

What we offered

The project translates strategy into a visual language with enough structure to stay consistent and enough character to feel specific.

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Identity

Atelier 278 — Furniture / London / 2023

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Brand system

A brand system designed to create recognition, coherence and attitude across core touchpoints.

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