Anfas Collection

Proyecto

The new identity works in layers: a serif logotype that recalls tradition, a circular symbol that suggests ritual and breath. The visual system is built to behave - precise in tone, open in pace.

Sitio web

Anfas is a niche perfume house rooted in heritage, translated into a contemporary rhythm. We partnered with the brand to refine its identity across every touchpoint - from brand strategy and packaging to digital experience and e-commerce.

The new identity works in layers: a serif logotype that recalls tradition, a circular symbol that suggests ritual and breath. The visual system is built to behave - precise in tone, open in pace.

Packaging was developed to reflect restraint and material depth. Printed on @fedrigoni.paper with embossed structures and minimal interference, the physical experience matches the olfactive one. Everything that's visible carries weight; everything that isn't, breathes.

The e-commerce platform extends this logic: slow scroll, monochrome palette, layered interface. Navigation is clear but atmospheric. Product pages behave like visual essays.

Photography by @javiermarquezphoto captures intimacy and pause. Video direction by @farra______________visual focuses on material, gesture, and transition.

This is not a redesign. It's a reorientation - a way of aligning brand presence with brand intention, across print, digital, and space.