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Identity

Millard Bakery

There's flour and tons of butter; metal on metal, the pastry here is ritual. In Riyadh, Millard is craft first, hands, heat, and a sequence you don't break.

Identity

Millard Bakery

Millard Bakery | Brand Identity & Diseño de Interiores

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We gave Millard Bakery a language for its essence, rooted in its context and reinterpreted through a contemporary lens.

Creative direction / Brand system

The Challenge

Millard Bakery | Brand Identity & Diseño de Interiores

There's flour and tons of butter; metal on metal, the pastry here is ritual. In Riyadh, Millard is craft first, hands, heat, and a sequence you don't break.

We built the identity and the space around that sequence: ink, steel, counters that work hard. Nothing extra. A recipe translated into systems-measured, rhythmic, precise.

Fonts: Hal Colant by @elias_hanzer; Dada Grotesk by @optimofoundry

The Adjustment

Millard Bakery | Brand Identity & Diseño de Interiores

There's flour and tons of butter; metal on metal, the pastry here is ritual. In Riyadh, Millard is craft first, hands, heat, and a sequence you don't break.

We built the identity and the space around that sequence: ink, steel, counters that work hard. Nothing extra. A recipe translated into systems-measured, rhythmic, precise.

Fonts: Hal Colant by @elias_hanzer; Dada Grotesk by @optimofoundry

The Brand Promise

Millard Bakery | Brand Identity & Diseño de Interiores

There's flour and tons of butter; metal on metal, the pastry here is ritual. In Riyadh, Millard is craft first, hands, heat, and a sequence you don't break.

We built the identity and the space around that sequence: ink, steel, counters that work hard. Nothing extra. A recipe translated into systems-measured, rhythmic, precise.

Fonts: Hal Colant by @elias_hanzer; Dada Grotesk by @optimofoundry

What we offered

Millard Bakery | Brand Identity & Diseño de Interiores

There's flour and tons of butter; metal on metal, the pastry here is ritual. In Riyadh, Millard is craft first, hands, heat, and a sequence you don't break.

We built the identity and the space around that sequence: ink, steel, counters that work hard. Nothing extra. A recipe translated into systems-measured, rhythmic, precise.

Fonts: Hal Colant by @elias_hanzer; Dada Grotesk by @optimofoundry

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Identity

Millard Bakery | Brand Identity & Diseño de Interiores

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Brand system

We built the identity and the space around that sequence: ink, steel, counters that work hard. Nothing extra. A recipe translated into systems-measured, rhythmic, precise.

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