La Casa del Padel is a club born from energy, competition, and a need for connection. Based in Kansas City, it’s more than a place to play — it’s a growing community shaped around sport and social life.
DOMINGO™ was invited to define the brand concept and visual identity for the club. The challenge was not just to make it visible, but to make it meaningful — reflecting both the dynamic nature of padel and the welcoming tone of the space.
We developed a bold, accessible brand system rooted in rhythm and repetition. Typography is strong and direct, inspired by movement. The logotype is modular, designed to adapt to formats ranging from uniforms to signage to digital communication.
The brand colors — vibrant green and solid black — reference both the court and the city. Shapes and graphics evolve from the game’s geometry: arcs, nets, rebounds.
Our focus was on building a language that could grow with the club. A system that feels inclusive for beginners, confident for competitors, and authentic for the founders.
This is branding for a space that moves — and invites others to move with it.
**Services:**
Brand Concept, Brand Strategy, Visual Identity
**Client:** La Casa del Padel
**Location:** Kansas City, USA
**Sector:** Sport & Lifestyle
