The new identity works in layers: a serif logotype that recalls tradition, a circular symbol that suggests ritual and breath. The visual system is built to behave - precise in tone, open in pace.
Identity
Anfas Collection
Anfas is a niche perfume house rooted in heritage, translated into a contemporary rhythm. We partnered with the brand to refine its identity across every touchpoint - from brand strategy and packaging to digital experience and e-commerce.
Branding
We gave Anfas Collection a language for its essence, rooted in its context and reinterpreted through a contemporary lens.
Creative direction / Brand system
The Challenge
Anfas is a niche perfume house rooted in heritage, translated into a contemporary rhythm. We partnered with the brand to refine its identity across every touchpoint - from brand strategy and packaging to digital experience and e-commerce.
The new identity works in layers: a serif logotype that recalls tradition, a circular symbol that suggests ritual and breath. The visual system is built to behave - precise in tone, open in pace.
Packaging was developed to reflect restraint and material depth. Printed on @fedrigoni.paper with embossed structures and minimal interference, the physical experience matches the olfactive one. Everything that's visible carries weight; everything that isn't, breathes.
The e-commerce platform extends this logic: slow scroll, monochrome palette, layered interface. Navigation is clear but atmospheric. Product pages behave like visual essays.
Photography by @javiermarquezphoto captures intimacy and pause. Video direction by @farra______________visual focuses on material, gesture, and transition.
This is not a redesign. It's a reorientation - a way of aligning brand presence with brand intention, across print, digital, and space.
The Adjustment
Anfas is a niche perfume house rooted in heritage, translated into a contemporary rhythm. We partnered with the brand to refine its identity across every touchpoint - from brand strategy and packaging to digital experience and e-commerce.
The new identity works in layers: a serif logotype that recalls tradition, a circular symbol that suggests ritual and breath. The visual system is built to behave - precise in tone, open in pace.
Packaging was developed to reflect restraint and material depth. Printed on @fedrigoni.paper with embossed structures and minimal interference, the physical experience matches the olfactive one. Everything that's visible carries weight; everything that isn't, breathes.
The e-commerce platform extends this logic: slow scroll, monochrome palette, layered interface. Navigation is clear but atmospheric. Product pages behave like visual essays.
Photography by @javiermarquezphoto captures intimacy and pause. Video direction by @farra______________visual focuses on material, gesture, and transition.
This is not a redesign. It's a reorientation - a way of aligning brand presence with brand intention, across print, digital, and space.
The Brand Promise
Anfas is a niche perfume house rooted in heritage, translated into a contemporary rhythm. We partnered with the brand to refine its identity across every touchpoint - from brand strategy and packaging to digital experience and e-commerce.
The new identity works in layers: a serif logotype that recalls tradition, a circular symbol that suggests ritual and breath. The visual system is built to behave - precise in tone, open in pace.
Packaging was developed to reflect restraint and material depth. Printed on @fedrigoni.paper with embossed structures and minimal interference, the physical experience matches the olfactive one. Everything that's visible carries weight; everything that isn't, breathes.
The e-commerce platform extends this logic: slow scroll, monochrome palette, layered interface. Navigation is clear but atmospheric. Product pages behave like visual essays.
Photography by @javiermarquezphoto captures intimacy and pause. Video direction by @farra______________visual focuses on material, gesture, and transition.
This is not a redesign. It's a reorientation - a way of aligning brand presence with brand intention, across print, digital, and space.
What we offered
Anfas is a niche perfume house rooted in heritage, translated into a contemporary rhythm. We partnered with the brand to refine its identity across every touchpoint - from brand strategy and packaging to digital experience and e-commerce.
The new identity works in layers: a serif logotype that recalls tradition, a circular symbol that suggests ritual and breath. The visual system is built to behave - precise in tone, open in pace.
Packaging was developed to reflect restraint and material depth. Printed on @fedrigoni.paper with embossed structures and minimal interference, the physical experience matches the olfactive one. Everything that's visible carries weight; everything that isn't, breathes.
The e-commerce platform extends this logic: slow scroll, monochrome palette, layered interface. Navigation is clear but atmospheric. Product pages behave like visual essays.
Photography by @javiermarquezphoto captures intimacy and pause. Video direction by @farra______________visual focuses on material, gesture, and transition.
This is not a redesign. It's a reorientation - a way of aligning brand presence with brand intention, across print, digital, and space.
IMG.
Identity
Anfas is a niche perfume house rooted in heritage, translated into a contemporary rhythm. We partnered with the brand to refine its identity across every touchpoint - from brand strategy and packaging to digital experience and e-commerce.
IMG.
Brand system
Packaging was developed to reflect restraint and material depth. Printed on @fedrigoni.paper with embossed structures and minimal interference, the physical experience matches the olfactive one. Everything that's visible carries weight; everything that isn't, breathes.
Nos pondremos en contacto contigo en los próximos días, probablemente con un enlace para agendar una reunión y conocer mejor el proyecto.
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