The Challenge
The visual system turns a simple black-and-white name into something deliberately colourful: cream, burnt orange and tactile applications that move naturally from cups and bags to apparel and menus.
Identity
Black & White
A warm, product-led identity for a bakery and coffee shop in Lagos, pairing playful lettering with a soft cream and burnt-orange palette.
Identity
Black & White
A warm, product-led identity for a bakery and coffee shop in Lagos, pairing playful lettering with a soft cream and burnt-orange palette.
Narrative
A bakery identity built to feel warm, direct and instantly recognisable.
Creative direction / Brand system
The Adjustment
The visual system turns a simple black-and-white name into something deliberately colourful: cream, burnt orange and tactile applications that move naturally from cups and bags to apparel and menus.
The Brand Promise
The visual system turns a simple black-and-white name into something deliberately colourful: cream, burnt orange and tactile applications that move naturally from cups and bags to apparel and menus.
What we offered
The visual system turns a simple black-and-white name into something deliberately colourful: cream, burnt orange and tactile applications that move naturally from cups and bags to apparel and menus.
IMG.
Identity
A friendly identity shaped around fresh baking, coffee and the pace of Lagos.
IMG.
Brand system
A bakery identity built to feel warm, direct and instantly recognisable.