The Challenge
The project translates strategy into a visual language with enough structure to stay consistent and enough character to feel specific.
Identity
Loom Rugs
A visual identity project for Loom Rugs in Dubai (2025), built to give the brand a clearer and more recognizable presence.
Identity
Loom Rugs
Textile / Dubai / 2025
Branding
We gave Loom Rugs a language for its essence, rooted in its context and reinterpreted through a contemporary lens.
Creative direction / Brand system
The Adjustment
The project translates strategy into a visual language with enough structure to stay consistent and enough character to feel specific.
The Brand Promise
The project translates strategy into a visual language with enough structure to stay consistent and enough character to feel specific.
What we offered
The project translates strategy into a visual language with enough structure to stay consistent and enough character to feel specific.
IMG.
Identity
Loom Rugs — Textile / Dubai / 2025
IMG.
Brand system
A brand system designed to create recognition, coherence and attitude across core touchpoints.
IMG.