Creative Direction
Sigma Tribe, Creative Direction
For Sigma Tribe, we translated the brand strategy into a complete art direction system for photography and video. The work began by defining creative territories around discipline, silence, endurance, texture, and masculine restraint, avoiding the usual performance cliches of the supplement category.
Sigma Tribe, Creative Direction
Discipline, photographed without noise.
For Sigma Tribe, we translated the brand strategy into a complete art direction system for photography and video. The work began by defining creative territories around discipline, silence, endurance, texture, and masculine restraint, avoiding the usual performance cliches of the supplement category.
Concept & Production
Part 1
For Sigma Tribe, we translated the brand strategy into a complete art direction system for photography and video. The work began by defining creative territories around discipline, silence, endurance, texture, and masculine restraint, avoiding the usual performance cliches of the supplement category.
Content Creation
Part 2
Discipline, photographed without noise.
