date: 06 jul, 2026
Teaching Brand Identity at BAU
A class can behave like a small studio. At BAU, the point is not to give students a formula, but to help them recognize when a decision has weight, when a system is honest, and when an image is only decorating an absence.
Brand identity is taught through observation: how type changes tone, how spacing creates authority, how a material can carry more meaning than a paragraph, how a reference becomes useful only when it becomes yours.
date: 06 jul, 2026
The work moves between critique and practice. Students learn to defend choices, but also to let go of them. That tension is where identity becomes less about style and more about position.
Img. 2. identity notes
Teaching design is teaching attention before teaching taste.
Domingo approaches education as a continuation of the studio: precise, demanding, and open to friction. The aim is to train a way of seeing that can survive outside the classroom.
