Brand Strategy
Anfas Collection
The project began with positioning and tone. A brand that doesn't shout, but moves with precision. We translated that idea into type, spacing, form, and material.
Brand Strategy
Anfas Collection
Anfas is a niche perfume house rooted in heritage, translated into a contemporary rhythm. We partnered with the brand to refine its identity across every touchpoint - from brand strategy and packaging to digital experience and e-commerce.
Narrative
Anfas is a niche perfume house rooted in heritage, translated into a contemporary rhythm. We partnered with the brand to refine its identity across every touchpoint - from brand strategy and packaging to digital experience and e-commerce.
The new identity works in layers: a serif logotype that recalls tradition, a circular symbol that suggests ritual and breath. The visual system is built to behave - precise in tone, open in pace.
Strategy
Packaging was developed to reflect restraint and material depth. Printed on @fedrigoni.paper with embossed structures and minimal interference, the physical experience matches the olfactive one. Everything that's visible carries weight; everything that isn't, breathes.
Process
Photo: @javiermarquezphoto
Video: @farra______________visual
Typefaces: Victor Narrow, Canela, custom glyphs
The new identity works in layers: a serif logotype that recalls tradition, a circular symbol that suggests ritual and breath. The visual system is built to behave - precise in tone, open in pace.
Anfas is a niche perfume house rooted in heritage, translated into a contemporary rhythm. We partnered with the brand to refine its identity across every touchpoint - from brand strategy and packaging to digital experience and e-commerce.
The new identity works in layers: a serif logotype that recalls tradition, a circular symbol that suggests ritual and breath. The visual system is built to behave - precise in tone, open in pace.
